| "De Beers contacted Vik Muniz, what he’d do with 10 Million Diamonds. His answer: “I thought doing something gross or disgusting would be too obvious, so I did something very glamorous. The idea is that people would buy it as a social experience, since having pictures of diamonds gives people the impression of having diamonds themselves.” So look at the above images again – do you feel it? I think it is quite the opposite – the glam of female movie stars multiplied with the glitz of diamonds results rather in desire than the satisfaction of ownership." |
